Everything in a logo provokes associations in us. It starts with the obvious things like color, up to the size or complexity of the logo.

Logo-References....

Image advertising is not directed to the intellect it aims to the feelings of the viewer.
Image advertising does not sell primarily, it should educate and inform.

Image advertising involves creating:
Flyers, brochures, magazines, posters, banners, displays, vehicle graphics, banners.

References ....